Hi Reader!

I canceled my gym membership for the 4th time in 5 years.

The shame is insane. My partner hits the gym twice a week without fail.

So why can't I? Because I'm THAT kind of person, that's why.

I need something easy to start with and quick to show results.

So now I do small workouts behind my desk while a YouTube video shows me how. And it helps, because someone is right there showing me what to do.

Somewhere between 5, 6, 7, 8, I realized there are two kinds of people:

1/ People who have the discipline to do it on their own (like my partner)
​2/ People who need an easy way to show up consistently (like me)

Content works the same way.

When I ran my 21-day leads challenge last month, some people showed up every single day. They made back their investment 10x.

Others were like me. They dropped off and felt bad about it afterwards.

A month ago, I had nothing for those people.

Now I do. His name is Labrador, and he's me inside your Claude.

1. You tell him what happened this week, like a call or a rant in the car.
2. He turns it into post ideas, each with a hook from a different angle.
3. You pick one, and he writes it in your voice with his voice DNA feature.
4. Before you publish, he checks it for AI tells and how it reads on a phone.
5. He helps you reach out to the right people without sounding salesy.

Coach E. joined last week. Labrador prepped her call, and she closed her first sale!

Labrador comes with community access for €499 a quarter.

Unlike my gym membership, this one pays for itself. No sweaty shower required.

You get me, live, plus every resource my 1:1 clients pay a lot more for.

Every week on our Ask Me Anything calls, I roast your posts. Lovingly. Mostly.

Then I show you what's pulling in clients on LinkedIn right now.

Once a month, I drag in a guest expert.

Next week it's Jasmin Alic, so bring your questions and your nerve.

Now go throw Labrador the ball. He fetches your content and leads: https://www.theobviousy.es/about​

Yours loudly,
Magali 'desk squats' De Reu